Content is king in 2019.
What most businesses get wrong though is the type of content they create.
They create shorter 500-1000 blog posts that cover the basics of a subject.
This used to work but Google has changed it's algorithm to favour long format, detailed articles.
The average article length for the top 3 spots in Google is 2350 words.
Rather than little and often we focus on creating long, well researched and thorough content for your site, designed to rank high up in Search Engines.
We then recycle this content by using snippets for tweets, converting statistics into charts and infographics, summary guest posts etc.
Content creation is the best long term marketing strategy today and we can help you do it right.
Social Media Promotion and Strategy
Once a strong foundation of high quality content has been built we start promoting that content.
Social media is great for gaining initial traffic to a blog post or article.
We can put a strategy in place that makes your content shareable and helps to build a large following of potential customers.
We can create the content for social media for you or we can help you put a strategy in place that is managed internally if your prefer.
Pay Per Click (PPC) Marketing
SEO is great for the long term success of your business, but PPC is great for a short term boost and to get initial awareness of your content.
We normally focus on low competition phrases as part of our strategy, maximising your Return on Investment.
We also use PPC to promote special offers, seasonal items and to give your company a boost when needed. (especially in the early stages of SEO work as strong results can take several months).
There is a well known saying 'The power is in the list'.
Subscribers to your news and latest offers are over twice as likely to buy from you as non subscribers.
We can help you build a subscribers list that you can market to legally.
We can then help you set up and manage an email campaign designed to convert subscribers into paying customers.
Additionally we can help you 'upsell' products to existing customers through different Email campaigns.
Email is still an effective tool in 2019, let us show you how to use it properly!.
Infographics, Video, Podcasts
The average customer needs to 'touch' your brand 12 times before they make a purchase.
Rich Media such as videos, infographics, presentations etc. are great ways to get more engagement with a customer.
We work with local Graphic Designers, Videographers and Audio Technicians to generate different forms of content.
Video, Images and Podcasts tend to have high conversion rates and engagement and are a great addition to a medium to large marketing campaign.
Once we have established a strong social media and subscribers list for you, we will suggest Rich Media as a way to boost conversions even further.
Tailored To Your Budget
Whether your budget is £400 a month or £4,000 a month we can help you manage, implement and create content for your marketing campaigns.
If you aren't sure what can be achieved with your budget then please Contact Us for a quick friendly chat about your options and how we can help you.
Call: 01772 339 502