What is Accessibility?
Put simply website accessibility is about making sure that a website is usable for as many people as possible, including those with disabilities.
These users may include (but are not limited to):-
- Partially Sighted Users
- Blind Users
- Deaf Users
- Blind-Deaf Users
- Users with reduced motion or reduced coordination
To achieve this a website should be properly coded by someone who is experienced with accessibility requirements and written in plain English so that it is easily understood (no jargon).
A website should provide additional information within the code and content that assists these users. We can help you with this.
But we don't have any disabled customers
This is a misconception nearly all businesses have (I was guilty of it when i first started designing websites!).
I am yet to think of a product or service disabled customers don't need.
Also you may not even realise you have disabled customers.
A lot of disabilities aren't visible (i.e. anxiety disorders, colour blindness, partial blindness, learning difficulties etc.) but can still affect potential customers if your site does not cater for them.
How does it benefit my Business?
There are a lot of benefits to creating an accessible website, the main ones being:
Disabled people and their families have a spending power of over £250 Billion per year, that is a market larger than the whole of the United Kingdom's exports to Europe at £235 Billion per year
Can your business afford to ignore a market that large?
See this report from gov.uk on spending power of disabled people and their families in 2014 / 2015 (file type: PDF, Size: 96kb, opens in new tab)
It is a legal requirement that your website is accessible to everyone - in fact it has been since 2010, but only recently have companies started having to worry about being taken to court over it.
If your website is not accessible to disabled people then this counts as discrimination.
See this article on Disabled access to websites under UK law (opens in new tab).
We are sure you will agree that you shouldn't exclude anyone if you can avoid it.
You wouldn't tolerate discrimination based on gender or colour, so discriminating based on disabilities should also be something you won't tolerate.
Having a website that isn't accessible is excluding people!
How do I make my business accessible?
There are 3 things you need to do to make sure your business is accessible to everyone:-
Make your website accessible
Website accessibility requires specialist knowledge that most web designers and web developers don't have.
If you already know a website accessibility specialist then give them a call and see if they can help.
If you don't, Contact Us so we can show you how we can help.
95% of Websites have accessibility issues, so odds are your site has some.
Make your printed media accessible
Your printed media needs to be available in Large Format, Audio description of the document or in Braille.
We can help here too.
These services are now available on demand, meaning there is very little initial cost in providing your documentation in any format a customer might require.
We have connections with RNIB (opens in new window) business services department to help you get setup with all your accessibility print needs and you only need to pay for what you use.
Make your premises accessible
We can offer general guidance here but obviously we aren't specialists in construction.
We can help you find a local firm who understands all the regulations to make sure your premises are accessible.
What should I do now?
Contact Us, we are more than happy to have a quick look at your website and see how we can help.
Call: 01772 339 502